With a growing but inconsistent online presence, they approached Vexor to help them scale through a sustainable digital strategy.
Project:
Business model audit and financial restructuring
Result:
Improved profit margins by 18%
What we did :
Analyzed cost structure and pricing
Introduced performance-based budgeting
Client Background
TechNova Inc. is a mid-sized B2B tech solutions provider specializing in cloud infrastructure and automation services. With a growing but inconsistent online presence, they approached Vexor to help them scale through a sustainable digital strategy.
Objective
To design and implement a comprehensive digital transformation plan that aligns with TechNova’s long-term growth vision and improves lead acquisition through digital channels.
Challenges Faced
Outdated website with poor UX and mobile optimization
Fragmented digital marketing efforts with minimal ROI
Lack of centralized customer data for targeting and retention
Inefficient content and SEO strategy
Our Approach
Phase 1: Discovery & Audit
We conducted a full digital audit of TechNova’s platforms, traffic sources, and customer journeys, identifying gaps and key drop-off points.
Phase 2: Strategy Development
Built a customized digital roadmap which included:
Website redesign with improved UI/UX
SEO and content calendar for 12 months
Paid media strategy and retargeting flows
CRM and marketing automation stack integration
Phase 3: Execution & Training
Developed a responsive, conversion-optimized website
Launched segmented email campaigns and Google Ads
Integrated HubSpot CRM with lead scoring
Trained internal marketing team on best practices
Results
Within 6 months, TechNova saw:
+48% increase in online sales
+72% rise in qualified leads
-35% reduction in customer acquisition cost
+3x engagement on key landing pages
Client Feedback
“Vexor didn’t just bring strategy — they brought measurable results and empowered our team to own the process. The transformation exceeded our expectations.”
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